RED ORDINANCE is a visual project I had the honor to propose to presents DIESEL’s upcoming seasonal collection defined by a bold, all-red aesthetic.

This series explores the dynamic interplay between the intense red hue and the innovative design elements, with each timepiece serving as a testament to power and individuality. The vivid red not only accentuates the striking forms but also amplifies the audacity of the designs, elevating them into powerful visual statements. Through this project, the boldness of red is captured as both a design philosophy and a symbol of uncompromising confidence.